Capital Recovery Group
CRG is a global private equity firm that creates liquidity for its clients through expertise, innovative solutions and access to worldwide markets. They specialise in complex scenarios comprised of industrial assets and real estate, they revitalize idle or marginally productive assets and liquidate surplus.
Marion Illouz is the Marketing Director at CRG and has considerable skill and experience in successfully marketing Industrial Equipment.
CRG has a tremendous variety of assets for sale in any given month and also have tremendous variety in the types of auction sales that they promote.
The best way to market an auction effectively starts with targeted email and Bidderlists has exclusive access to over 250,000 active buyers every month through its network that includes Exapro and Kitmondo.
The email campaign was as follows:
1 x email campaign with Kitmondo targeting Lab Equipment Buyers.
1 x email campaign with Kitmondo targeting Facilities Buyers.
1 x email campaign with Exapro targeting Lab Equipment Buyers.
1 x email campaign with Exapro targeting Facilities Buyers.
The Industrial Bulletin
As well as targeted email we always give auctioneers the opportunity to advertise in our market leading monthly newsletter “The Industrial Bulletin” This is seen by over 150,000 relevant buyers every month. The newsletter looks at the hot news and trends in the Industrial Equipment Marketplace.
The Industrial Bulletin campaign was as follows:
2 x Banners & Editorial
Video
Video is the best way for auctioneer to get a relevant concise impactful message across to find potential buyers. CRG took time to find the most relevant high res images of the auction sale, we then took a step back and worked our magic in creating a high impact ProSoc Video. 40 seconds in length but professionally crafted with a strong call to action designed to create a tremendous amount of traffic.
Social Media
We used our created video content and designed a highly targeted Social Media campaign across all key channels. We guaranteed at least 10,000 video views as part of package offering Marion piece of mind.
You will see from the results below how successful the campaign was, with each different element targeting a range of buyers to ensure the sale was a huge success.
© Bidderlists 2020
© Bidderlists 2020